l189 Privacy Policy — Your Data, Your Rights
At l189, protecting the personal data of every player in Bangladesh is a core engineering and operational commitment — not an afterthought. This Privacy Policy explains precisely what data we collect, why we collect it, how we use it, who we share it with, and what rights you hold over your information at all times.
Six Privacy Principles That Guide l189
Every data decision at l189 is measured against these six principles. They represent our baseline standard — the minimum we hold ourselves to when handling any player's personal information.
Purpose Limitation
We collect personal data only for specific, legitimate purposes directly related to operating l189's betting and casino platform. We do not repurpose your data for unrelated activities without your explicit consent, and we do not build advertising profiles from your gameplay behaviour.
Data Minimisation
l189 collects only the personal data that is genuinely necessary for the service being provided. If a field is optional, it is clearly marked as such. We do not request sensitive personal categories — such as health data or religious beliefs — for any purpose.
Accuracy
We take reasonable steps to ensure that the personal data we hold about you is accurate and kept up to date. Players can request corrections to their personal data at any time by contacting [email protected], and we will act on verified correction requests promptly.
Storage Limitation
Personal data is retained only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Once a retention period expires, data is securely deleted or anonymised in accordance with our internal data lifecycle procedures.
Security by Design
l189 implements 256-bit SSL encryption across all data transmissions, access-controlled server environments, and regular independent security audits. Our technical and organisational measures are reviewed and updated continuously to address evolving threats to player data security.
Player Accountability
Every l189 player has the right to access, correct, restrict, and request deletion of their personal data. We maintain clear records of our data processing activities and can demonstrate compliance with our privacy commitments upon request. Your data is yours.
Summary: l189 is committed to protecting your personal data. This Privacy Policy describes how l189 ("we", "us", "our", "the Platform") collects, uses, stores, and shares the personal information of players ("you", "your") who register accounts or otherwise use our platform at https://l189.io. Please read this policy carefully. By using l189, you acknowledge that you have read and understood this policy.
1. Who We Are
l189 operates an online sports betting, live casino, jackpot, and slots platform accessible at https://l189.io. Our platform primarily serves players located in Bangladesh, and all services are provided in English. For the purposes of this Privacy Policy, l189 is the data controller responsible for the personal data you provide when accessing or using our platform.
If you have questions or concerns about how l189 handles your personal data, you may contact our Data Protection team at any time using the contact details provided in Section 13 of this policy.
2. Data We Collect
l189 collects personal data through several channels: directly from you during registration and account use, automatically through your interaction with the platform, and from third-party payment processors and identity verification services. The categories of personal data we collect are described below.
2.1 Registration and Account Data
When you create an l189 account, we collect the following information:
- Full legal name
- Date of birth (to verify you are 21 years of age or older)
- Residential address (city, district, and postal area — for example, Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or Cox's Bazar)
- Email address
- Mobile phone number
- Username and encrypted password
- Preferred currency (Bangladeshi Taka, BDT / ৳)
2.2 Identity Verification Data
To comply with age verification and fraud prevention requirements, l189 may request copies of identity documents, including your National Identity Card (NID), passport, birth certificate, or a government-issued document confirming your residential address. These documents are processed securely and retained only for as long as legally required.
2.3 Financial and Payment Data
When you make a deposit or withdrawal on l189, we collect transaction data including the payment method used (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, or Mastercard), transaction amounts in BDT, transaction timestamps, and transaction reference numbers. We do not store full card numbers or mobile wallet PINs on our servers — payment processing is handled by certified payment service providers.
2.4 Gameplay and Transaction History
l189 records your betting and gaming activity on the platform, including bets placed, games played, wager amounts, winnings and losses, bonus activations and wagering progress, and session durations. This data is used to operate the platform, calculate balances, resolve disputes, and identify responsible gaming concerns.
2.5 Technical and Device Data
When you access l189, our servers automatically collect certain technical data, including your IP address, device type (mobile, desktop, or tablet), operating system, browser type and version, referring URL, pages visited on l189, and session timestamps. This data is used for platform security, fraud detection, and service optimisation.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Account Data | Name, email, phone, username | Account creation and management |
| Identity Documents | NID, passport, address proof | Age and identity verification |
| Payment Data | bKash / Nagad references, amounts | Deposits, withdrawals, fraud prevention |
| Gameplay Data | Bets, game history, session length | Service delivery, dispute resolution |
| Technical Data | IP address, device, browser | Security, fraud detection, analytics |
| Communications | Support emails, chat transcripts | Customer support and complaint handling |
3. How We Use Your Data
l189 uses your personal data for the following purposes:
- Account management: Creating, maintaining, and securing your l189 player account.
- Service delivery: Processing bets, settling game results, crediting winnings, and managing your account balance in BDT.
- Payment processing: Facilitating deposits via bKash, Nagad, Rocket, Upay, and bank transfer methods, and processing withdrawal requests to your registered payment method.
- Age and identity verification: Confirming that all l189 players are at least 21 years of age, in compliance with our responsible gaming policy.
- Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, money laundering, account takeover, and other prohibited conduct as defined in our Terms & Conditions.
- Responsible gaming: Monitoring gameplay patterns to identify potential problem gambling behaviour and providing access to responsible gaming tools including deposit limits, time-outs, and self-exclusion.
- Customer support: Responding to your enquiries, complaints, and account-related requests via email and live chat.
- Platform improvement: Analysing aggregated, anonymised usage data to improve the functionality, performance, and user experience of the l189 platform.
- Legal compliance: Meeting our obligations under applicable laws and cooperating with lawful requests from regulatory or law enforcement authorities.
- Marketing communications: Sending you promotional offers and bonus notifications where you have provided consent to receive such communications. You may withdraw this consent at any time by contacting [email protected].
4. Legal Basis for Processing
l189 processes your personal data on the following legal bases:
- Contract performance: Processing necessary to provide the betting and casino services you have requested when creating an l189 account, including payment processing and account management.
- Legal obligation: Processing required to comply with applicable laws, including age verification, anti-money laundering obligations, and responses to lawful authority requests.
- Legitimate interests: Processing carried out in pursuit of l189's legitimate business interests, including platform security, fraud prevention, and service analytics, provided such interests are not overridden by your rights and freedoms.
- Consent: Processing based on your explicit consent, including the sending of marketing communications and the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
5. Sharing Your Personal Data
l189 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients only where necessary and with appropriate safeguards in place:
5.1 Payment Service Providers
To process deposits and withdrawals, l189 shares transaction data with payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. Each provider operates under its own privacy and security standards and receives only the minimum data required to process your transaction.
5.2 Identity Verification Partners
l189 may engage third-party identity verification services to assist with age and document verification. These partners are contractually bound to process verification data solely for the purpose of confirming player eligibility and to delete source documents once verification is complete.
5.3 Game Technology Providers
l189's platform incorporates games and live casino content from third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive anonymised session identifiers to deliver game content but do not receive your full personal profile.
5.4 Legal and Regulatory Authorities
l189 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, or where we have a good-faith belief that disclosure is necessary to prevent fraud, protect the safety of any person, or enforce our Terms & Conditions.
5.5 Business Transfers
In the event of a merger, acquisition, or sale of all or part of l189's business assets, player personal data may be transferred to the acquiring entity. You will be notified of any such transfer and the privacy terms that will apply to your data going forward, with a reasonable opportunity to close your account before the transfer takes effect if you do not consent.
No Overseas Transfers Without Safeguards: l189 does not transfer your personal data outside of its primary server infrastructure without first ensuring that adequate data protection measures are in place, including contractual data protection clauses with all recipients.
6. Cookies and Tracking Technologies
l189 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device when you visit a website. The types of cookies we use are described below:
- Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in to your l189 account. These cannot be disabled.
- Performance cookies: Used to collect anonymised data about how players use the platform — for example, which pages are visited most often and where errors occur. This data helps us improve platform performance and reliability.
- Functionality cookies: Used to remember your preferences, such as language settings and display options, so that the platform feels consistent across sessions.
- Security cookies: Used to support our fraud detection systems by identifying unusual access patterns or suspicious login behaviour across sessions.
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from accessing your l189 account. l189 does not use third-party advertising cookies or behavioural targeting technologies.
7. Data Retention
l189 retains personal data for as long as is necessary to fulfil the purposes described in this policy, subject to the following minimum retention periods:
- Account data: Retained for the duration of the active account relationship plus a minimum of five years following account closure, to meet legal and dispute resolution obligations.
- Transaction and payment records: Retained for a minimum of seven years in accordance with financial record-keeping requirements.
- Identity verification documents: Retained for the duration of the account relationship and deleted within 90 days of verified account closure, unless a longer retention period is required by law.
- Gameplay history: Retained for a minimum of three years following the date of the relevant betting or gaming session.
- Support communications: Retained for three years from the date of the last communication in a given support thread, or longer where a complaint remains unresolved.
- Technical and device data: Retained for 12 months from the date of collection, after which it is anonymised or deleted.
When a retention period expires, personal data is securely deleted using industry-standard data erasure methods, or anonymised such that it can no longer be linked to any individual player.
8. Data Security
l189 employs a layered security architecture to protect player personal data against unauthorised access, accidental loss, disclosure, or destruction. Our security measures include:
- 256-bit SSL/TLS encryption for all data in transit between your device and l189's servers.
- Encryption at rest for sensitive data fields including identity document scans, payment references, and account credentials.
- Role-based access controls ensuring that l189 staff can only access personal data relevant to their specific operational responsibilities.
- Intrusion detection systems and real-time monitoring for anomalous access patterns or data exfiltration attempts.
- Regular penetration testing and independent security audits conducted by qualified third-party security professionals.
- Two-factor authentication options available to all players for account login security.
While l189 takes all reasonable precautions, no system can guarantee absolute security. In the event of a personal data breach that is likely to result in risk to your rights and freedoms, l189 will notify affected players without undue delay and will take immediate steps to contain the breach and minimise harm.
9. Your Data Rights
As an l189 player, you hold the following rights in relation to your personal data. You may exercise any of these rights by contacting [email protected]. We will respond to all verified rights requests within 30 days.
Right of Access
You have the right to request a copy of all personal data that l189 holds about you, along with information about how it is being used and with whom it has been shared.
Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data held by l189. We will verify and action all correction requests promptly.
Right to Erasure
You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.
Right to Restriction
You may request that l189 restrict the processing of your personal data in certain circumstances, such as while the accuracy of data is being contested.
Right to Portability
You have the right to receive your personal data in a structured, machine-readable format and to request that it be transmitted to another service provider where technically feasible.
Right to Object
You have the right to object to the processing of your personal data on the basis of legitimate interests or for direct marketing purposes. We will honour all valid objections without delay.
10. Children's Privacy
l189 is strictly an adult platform. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes mandatory date-of-birth verification, and we reserve the right to request additional age verification documents from any player at any time.
If l189 becomes aware that personal data has been collected from a person under 21 years of age, that account will be immediately closed, all funds will be returned to the registered payment method following verification, and all associated personal data will be deleted as promptly as legally permissible. If you believe that a minor has registered an account on l189, please notify us immediately at [email protected].
11. Third-Party Links
The l189 platform does not contain links to third-party external websites. All navigation on l189 is entirely internal. However, third-party game content embedded within the platform — such as live casino streams from Evolution Gaming or Pragmatic Play — may be delivered via the respective provider's infrastructure. l189 is not responsible for the privacy practices of third-party game technology providers. We recommend reviewing the privacy policies of any third-party service you interact with directly.
12. Changes to This Privacy Policy
l189 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform functionality. When material changes are made, we will notify registered players via the email address associated with their account at least 14 days before the changes take effect.
The updated policy will be published at https://l189.io/privacy-policy with a revised effective date. Your continued use of the l189 platform after the effective date of any update constitutes your acceptance of the revised Privacy Policy. If you do not agree with the revised terms, you may close your account by contacting [email protected] before the effective date.
13. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way l189 handles your personal data, please contact our Data Protection team. We aim to acknowledge all privacy enquiries within 24 hours and provide a substantive response within 30 days.
Email: [email protected]
For formal data subject access requests, erasure requests, or complaints, please use the subject line "Privacy Request" when emailing so that your enquiry is routed directly to our Data Protection team. All formal complaints will receive a written acknowledgement within 48 hours and a final resolution response within 30 days.
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